Buyer's Guide
Everything you need to know to buy your dream home efficiently and profitably
What's the Main Focus?
Going to Market
The guide provides strategies for preparing and pricing your home to attract serious, financially qualified buyers. It emphasizes the importance of reaching the maximum number of potential buyers through various channels, including the Internet, mobile apps, and direct contact with a real estate professional.
Buyer Preferences
The guide outlines what Internet buyers look for on real estate websites, including property photos, detailed property information, virtual tours, real estate agent contact information, and neighborhood information. It also highlights the importance of neighborhood quality in a buyer's decision-making process.
Setting the Right Price
The guide offers insights into setting the right price for your property. It discusses the use of a Comparative Market Analysis (CMA) to help strategically price, position, and present your property. The guide also suggests allowing room for negotiation in the asking price and considering covering closing costs to seal the deal.
This guide provides an overview of the home-selling process in 7
informative steps
Name, Author
Going to Market
As detailed in the guide, strategically preparing and pricing your home are fundamentals to attract serious, financially qualified buyers. Equally important is reaching the maximum number of potential buyers with your home listing. The Internet, mobile apps, and direct contact with a real estate professional are the main sources of home information for searching buyers. Other sources are yard signs, open houses, newspaper and real estate magazine ads, homebuilders, and television.
What Buyers Look For
The main items Internet buyers look for on real estate websites are:
Property photos
Detailed property information
Virtual tours
Real estate agent contact information
Neighborhood information
Marketing Your Community
Real estate industry surveys have repeatedly found that neighborhood quality is the most important reason why homebuyers choose where to live. Therefore, it’s crucial to highlight your community’s amenities – like proximity to quality schools, restaurants and shopping, local parks and attractions, as well as other benefits that impact lifestyle.
Successful Negotiation Principles
Disclose everything. Ask questions. Respond quickly. Stay calm and be patient. Be cautious with contingencies. Rely on your real estate professional. It’s Jesse's responsibility to represent your best interests every step of the way.
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